· Content creator

Video for brands
and businesses.

I edit, shoot and publish content for brands and businesses. With AI-assisted editing workflows, the first cut of a long video, which used to take me a day, takes about 20 minutes. Then I fine-tune it by hand, always with human review.

Tell me about your project Watch showreel 0:39

· Results

What happened after publishing.

  1. €20,000

    In 3 daysOdisei Music's Travel Piano launch on Kickstarter. I directed, shot and edited the video. View campaign ↗

  2. Tabú

    27M

    People reachedVideos for Tabú, a digital media outlet with 134K on Instagram and 170K on TikTok.

  3. +387%

    Website visits in one monthContent for Bad Ideas Clothes, May 2026.

  4. 1 hof footage

    1 day → 20 min

    First cut of a 1-hour tutorialFrom one hour of footage, with generative AI and Premiere plugins. Fine-tuned by hand afterwards.

· Work

My Work.

Projects for brands and businesses, vertical video for advertising and live music.

Brands & Projects

Who I've worked with
Music startup

Odisei Music

Reels, carousels, shoots and the Travel Piano launch video.

Reels · Carousels · Launch Website ↗
Barbershop · Barcelona

Stockers

Photos, reels, timelapses and ads every month.

Instagram ↗
Fashion · Barcelona

Bad Ideas Clothes

Lookbooks, outfit of the day and ad content. The campaigns were run by another team.

+387% website visits in one month · May 2026 Instagram ↗

Advertising · Pieces for social

Vertical Video for Advertising.

0:31
Stockers BarbershopAd with motion graphics
0:41
Odisei MusicProduct ad
0:24
Bad Ideas ClothesOutfit reel
0:55
CalalaCampaign reel

· Showreel

0:39 · Sound on
Brands · Music · SocialEdit 2026

· Photography

Duki sobre el escenario entre humo y luces rojas
Duki en primer plano
Events
Retrato con chaqueta workwear beige en Barcelona
Fashion
Retrato sentado en estudio, camiseta blanca
Studio

Live music · Video

0:48
Primavera SoundWatch video ↗
1:00
LollapaloozaWatch video ↗

· Services

What I Can Do for You.

Five ways to work together, depending on what you need.

01

Video Editing

Reels, YouTube videos and social media pieces, made from your footage.

  • Remote editing
  • Subtitles
  • Motion graphics
  • Color grading
02

Video and Photo Production

Shoots for brands, businesses and events in Barcelona.

  • 4K shooting
  • Product & portrait
  • Spaces
  • Events & concerts
03

Monthly Social Media Content

For businesses that want to post consistently.

  • Monthly planning
  • Reels & photos
  • Timelapses
  • Publishing
04

Vertical Video for Social Ads

Pieces for Meta and TikTok ads.

  • 9:16 format
  • Different lengths
  • On-screen text
  • Motion graphics
05

AI Video Editing

Editing workflows assisted by artificial intelligence to speed up repetitive steps and deliver sooner, with my own review and judgment on every piece.

  • AI-assisted workflows
  • Automatic subtitles
  • Versions for each platform
  • Human review
Portrait of Joaquín Cancela

· About

Hi, I'm Joaquín.

I was born in Mar del Plata and have lived in Barcelona since 2023. I've been making video since 2019: I started in marketing, worked at a digital media outlet and, until recently, handled video for a musical instrument brand.

I've worked in very different fields: music and festivals, fashion and product. I like taking care of the whole process, from the idea to the final file.

ES · EN · Spanish and English

What I work with

  • PrPremiere ProEditingAdvanced
  • AeAfter EffectsMotionAdvanced
  • PsPhotoshopRetouchingAdvanced
  • LrLightroomPhoto developmentAdvanced
  • a7Sony a7 IVCamera
  • HsHappyScribeSubtitles
  • AIHiggsfield · KlingGenerative AI video
  • CcClaude CodeAI workflows

· Contact

Let's Talk About Your Project.

I'll reply within one working day. Tell me what you need and I'll suggest how to approach it.

Tell me about your project ↗[email protected]LinkedIn ↗